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PUBLICATION

Product Branding And Consumer Loyalty In Telecommunication Industry

With fierce competition and saturated marketing in Nigeria, telecom operators must work hard to reduce cost, win new customers, and most importantly, retain the existing ones.
Kowo Solomon Akpoviroro, Akinbola Olufemi Amos, Akinrinola Olalekan Oladipo, Adegbite Ganiu Adewale

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